Title: Datalayer Tracking via DATA Reshape for WooCommerce Author: Eduard Doloc Published: mayo 11, 2026 Last modified: agosto 28, 2026 --- Search plugins ![](https://ps.w.org/datalayer-tracking-datareshape-woocommerce/assets/banner-772x250. png?rev=3532073) ![](https://ps.w.org/datalayer-tracking-datareshape-woocommerce/assets/icon-256x256. png?rev=3532095) # Datalayer Tracking via DATA Reshape for WooCommerce By [Eduard Doloc](https://profiles.wordpress.org/rwky/) [Download](https://downloads.wordpress.org/plugin/datalayer-tracking-datareshape-woocommerce.1.0.5.zip) * [Details](https://arg.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#description) * [Reviews](https://arg.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#reviews) * [Installation](https://arg.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#installation) * [Development](https://arg.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/#developers) [Support](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/) ## Description DATA Reshape for WooCommerce is a bridge between your WooCommerce store and the DATA Reshape platform. It emits structured ecommerce events (`product_viewed`, ` product_added_to_cart`, `cart_viewed`, `checkout_started`, `checkout_completed`, plus the mid-funnel checkout steps) into DATA Reshape’s `reshape.push()` queue, and DATA Reshape’s loader — served from a tracking subdomain you control — handles delivery and routing onward to GA4, Meta, TikTok, and every other destination you have connected. Because the loader is served first-party, events are not blocked by ad blockers, ITP, or the usual third-party-script defences that break conventional `gtag`/`fbq`/` ttq` setups. You do not need to fire those calls in parallel — DATA Reshape routes a single event to every connected destination with the correct platform-specific name and field mapping. This plugin does not replace analytics tools like Google Analytics or Meta Pixel; it replaces the _fragile transport layer_ underneath them. Event processing, routing, and deduplication all happen inside DATA Reshape. An active [DATA Reshape](https://datareshape.ro) plan is required to use this plugin. All tracking logic, integrations, and event delivery are managed through the DATA Reshape platform. #### Server-side order webhook (API Events) The “API Events” tab sends a server-to-server order webhook straight from your store to DATA Reshape. It exists to cover what the browser physically can’t: off-site payment gateways that confirm the order minutes or hours later (or where the shopper never returns to the thank-you page), and phone/admin-created orders that never had a browser session. The `checkout_completed` webhook uses the order number as its event ID, so DATA Reshape reconciles it with the browser purchase event — if one signal is missing the other fills in, with no double counting. An `order_canceled` event covers cancellations and refunds, and a Test mode validates real order payloads against DATA Reshape’s `/test` endpoint before you go live. ### Features #### Core Features * Global enable/disable for the integration * DATA Reshape library integration * Subdomain tracking support * Fully compatible with WooCommerce HPOS (High-Performance Order Storage) #### Events * Product Viewed * Product Added to Cart (AJAX + POST + GET fallbacks) * Product Removed from Cart * Cart Viewed * Checkout Started * Checkout Steps (Billing Address Added, Shipping Detail Added, Payment Method Selected — legacy checkout only) * Checkout Completed * Consent integration — DATA Reshape natively detects most CMPs (Cookiebot, OneTrust, Termly, etc.) and Google Consent Mode v2, with no plugin-side wiring required * Single “Grant consent by default” toggle for stores that don’t run a CMP — fires DATA Reshape’s native `consent_updated` push at session start so events process immediately * `drswc_consent_payload` filter for stores that want to drive the consent object explicitly from PHP * Plain user data in reshape payloads (DATA Reshape hashes server-side) #### API Events (Server-side) * Server-to-server order webhook to DATA Reshape’s `/webhooks/wordpress/event` endpoint * Fires on a configurable order status (default Processing; pick any status your flow reaches, including custom statuses) * Covers off-site gateway returns (confirmed minutes/hours later, or the shopper never returns) and phone/admin orders with no browser session * `checkout_completed` uses the order number as event ID so DATA Reshape deduplicates it against the browser purchase event * `order_canceled` event on Cancelled / Refunded orders * Relays DATA Reshape’s first-party `drespa` cookie captured on the order at checkout * Test mode routes payloads to the `/test` validation endpoint and surfaces errors/ warnings in the admin * Optional activity log (WooCommerce-native, source `drswc-webhook`) with an in- admin Logs tab for setup debugging * `drswc_webhook_payload` filter to customize the outgoing envelope #### Advanced Tracking * Spec-shaped products with `price_base` + `price`; `tax_included` / `tax_percent` only when WooCommerce tax is enabled * Variations carry `parent_id` / `parent_name` / `parent_sku` / `parent_url` * Order-level and product-level coupons emitted in dedicated `coupons[]` arrays * Shipping methods and payment methods emitted as structured arrays on Checkout Completed * Categories emitted as both `category` (primary) and `categories[]` with `name` +`id` * Stock status, product type, creation timestamp, image, and gallery images #### Extensibility * `drswc_event_payload` — filter the full event envelope before push * `drswc_product_payload` — inject GTIN/MPN/EAN, predicted values, custom properties per product * `drswc_user_payload` — augment user identity (`pre_purchase` or `purchase` source) * `drswc_consent_payload` — replace or inject the consent object * `drswc_webhook_payload` — customize the server-side order webhook envelope #### Reliability Enhancements * Handles non-AJAX add-to-cart flows * Handles redirect-based add-to-cart (?add-to-cart=) * Cache-safe identity hydration — PII never inlined into cacheable HTML * Sticky user identity model (loader caches first-seen user, subsequent events inherit) * Safe execution timing for low overhead ### Configuration #### Integration Setup * Enable Integration (master switch) * Tracking Subdomain (the first-party host serving DATA Reshape’s loader) * Library ID * Built-in “Check tracking endpoint” health check * Access token (credential for the API Events order webhook; the webhook reuses your Tracking subdomain and Library ID) #### Events * Master switch for browser-delivered events * Per-event toggles (so events you handle via custom code can be disabled individually) * “Grant consent by default” toggle — off by default (let DATA Reshape auto-detect your CMP / Google Consent Mode); on if you don’t run a CMP and want events processed immediately #### API Events * Enable order webhook (server-to-server checkout_completed) * Send order when status becomes … (default Processing; choose the status your payment flow reaches) * Sends order_canceled automatically on Cancelled / Refunded orders * Test mode (validate real payloads against the /test endpoint without delivering to destinations) * Log webhook activity (adds a Logs tab showing WooCommerce’s native drswc-webhook logs, scrolled to the latest) * Requires your Tracking subdomain, Library ID, and Access token under Integration setup ## Screenshots [⌊Initial dashboard with general settings (Integration setup tab)⌉⌊Initial dashboard with general settings (Integration setup tab)⌉[ Initial dashboard with general settings (Integration setup tab) [⌊Events configuration tab⌉⌊Events configuration tab⌉[ Events configuration tab ## Installation 1. Upload the plugin to the `/wp-content/plugins/` directory 2. Activate the plugin through the ‘Plugins’ screen in WordPress 3. Ensure WooCommerce is installed and active 4. Open the settings from either **WooCommerce Settings DATA Reshape** or **Marketing DATA Reshape** (the page lives under WooCommerce Settings; the Marketing entry is a shortcut) 5. Fill in your tracking subdomain and library ID (provided by DATA Reshape), enable the integration, and turn on the events you want emitted ## FAQ ### Does this plugin support GA4? Indirectly — events are pushed to DATA Reshape’s `window.reshape` queue, and DATA Reshape routes them to GA4 and every other connected destination with the correct platform-specific event name and field mapping. You do not need to fire `gtag`, ` fbq`, or `ttq` calls in parallel. ### Does it work without AJAX add-to-cart? Yes. It includes fallback mechanisms for redirect-based add-to-cart flows (native WooCommerce redirect to cart after adding a product). ### Does it support the block-based Cart/Checkout? The plugin’s core events (Product Viewed, Add to Cart, Cart Viewed, Checkout Started, Checkout Completed) work on both legacy and block checkouts. The mid-funnel events( Billing Address Added, Shipping Detail Added, Payment Method Selected) currently fire on the legacy (shortcode-based) checkout only — block-based checkout support is planned for a later release. ### Does it support server-side event tracking? Yes — the “API Events” tab sends a server-to-server order webhook to DATA Reshape. It is not a blind CAPI mirror of the browser events; because the tracking library is first-party, browser events already get through reliably. The webhook instead covers what the browser can’t: off-site payment gateways that confirm the order later (or where the shopper never returns to the thank-you page) and phone/admin orders with no browser session. DATA Reshape reconciles the webhook with the browser purchase by order number, so the two complement each other without double counting. ### Will this slow down my website? No. The plugin is designed with performance in mind and uses lightweight, conditional execution; if anything, your setup should see a boost in speed compared to classic integrations (Meta, TikTok and Google). ### Is deduplication handled? Deduplication is handled by DATA Reshape. The plugin focuses on exposing accurate and complete data for DATA Reshape to pickup and process onward. ## Reviews There are no reviews for this plugin. ## Contributors & Developers “Datalayer Tracking via DATA Reshape for WooCommerce” is open source software. The following people have contributed to this plugin. Contributors * [ Eduard Doloc ](https://profiles.wordpress.org/rwky/) [Translate “Datalayer Tracking via DATA Reshape for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/datalayer-tracking-datareshape-woocommerce) ### Interested in development? [Browse the code](https://plugins.trac.wordpress.org/browser/datalayer-tracking-datareshape-woocommerce/), check out the [SVN repository](https://plugins.svn.wordpress.org/datalayer-tracking-datareshape-woocommerce/), or subscribe to the [development log](https://plugins.trac.wordpress.org/log/datalayer-tracking-datareshape-woocommerce/) by [RSS](https://plugins.trac.wordpress.org/log/datalayer-tracking-datareshape-woocommerce/?limit=100&mode=stop_on_copy&format=rss). ## Changelog #### 1.0.5 * New: The API Events webhook reports the order creation source to `website` for storefront checkout, and distinct values for admin (`admin`), Point of Sale (` pos-rest-api`), and other API orders/methods. * New: Logged-in customers now include their WordPress user role in `user.properties. role`. Guest and anonymous visitors are unaffected. #### 1.0.4 * Fix: Product, shipping, and coupon amounts now use one consistent tax basis matching, so stores that enter prices inclusive of tax no longer show non-sale products as discounted or under-report prices. #### 1.0.3 * Fix: Removed a PHP “Undefined array key” warning that could appear on the settings screen when rendering the API Events tab. #### 1.0.2 * Fix: Events could fail with “window.drswcPush is not a function” on sites that defer or delay JavaScript (Cloudflare Rocket Loader, WP Rocket / Perfmatters “ delay JS”, LiteSpeed, etc.). Events now queue until the script loads instead of erroring, so none are lost. #### 1.0.1 * Change: Failed, Cancelled, and Refunded are no longer selectable as the webhook trigger status — they aren’t completion signals (Cancelled/Refunded already send the dedicated `order_canceled` event). #### 1.0.0 * New: Server-side order webhook (API Events tab). Sends a `checkout_completed` event server-to-server to DATA Reshape when an order reaches a configurable status( default Processing). It covers what the browser can’t — off-site payment gateways that confirm minutes or hours later (or where the shopper never returns to the thank-you page) and phone/admin orders that never had a browser session. Uses the order number as the event ID so DATA Reshape deduplicates it against the browser purchase event; if one signal is missing the other fills in, with no double counting. * New: `order_canceled` event sent on Cancelled / Refunded orders. * New: The webhook reuses your existing Tracking subdomain and Library ID; the only new credential is an Access token (the former “API key” field, relabeled). An admin error notice appears if the webhook is enabled without an Access token. * New: Relays DATA Reshape’s first-party `drespa` cookie, captured on the order at checkout so it survives gateway callbacks and admin actions. * New: The webhook sends the customer’s IP (from the WooCommerce order, which resolves the real visitor IP behind proxies/CDNs such as Cloudflare) so events aren’t attributed to the store server. * New: Test mode routes webhooks to DATA Reshape’s `/test` validation endpoint ( nothing delivered to destinations) and surfaces the returned errors and warnings as an admin notice. * New: Optional “Log webhook activity” toggle records each request and response in the WooCommerce logs (source `drswc-webhook`) and reveals a Logs tab in the settings for setup debugging. * New: `drswc_webhook_payload` filter to customize the outgoing webhook envelope. * New: Staging/local safety guard. If the site address no longer matches where DATA Reshape was set up (e.g. a database copied to a staging or local site), tracking is paused automatically and an admin bar offers to resume live tracking, keep it in test mode (events sent as “dev”, not delivered), or dismiss — so a copy can’t pollute your production data. * New: A one-time welcome notice after activation prompts you to review every settings tab and configure it as needed. * New: A “Realtime Analytics” tab that opens the DATA Reshape realtime dashboard in a new browser tab. * Change: `stock_status` is now emitted as a string (“in stock” / “out of stock”) instead of a boolean, matching DATA Reshape’s stored format and avoiding a coercion warning. * Internal: the admin CSS and the static frontend JS were moved out of PHP into real `assets/css` and `assets/js` files, enqueued with the plugin version for cache-busting. No functional change. * Internal: the plugin was reorganized from one large file into a thin bootstrap plus focused trait files under `includes/`. It remains a single class/singleton; no functional change. * Compatibility: tested up to WordPress 7.0 and WooCommerce 11.0. #### 0.9.1 * Fix: Add-to-cart now tracks reliably on stores where another plugin or theme intercepts the product-page button click before the standard handlers can run( volume-discount widgets, bundle plugins, one-click upsells, and similar). * Fix: Add-to-cart no longer silently drops when `/wp-admin/admin-ajax.php` is unreachable (security-plugin allow-lists, expired nonces, ad-blocker rules, network drops). The product-page event payload now ships pre-built with the page, so the push happens synchronously. #### 0.9 * Fix: Add-to-cart now tracks reliably on themes that hijack the single-product form with their own AJAX (Woodmart, custom builders, etc.). A new product-page click handler on the standard `.single_add_to_cart_button` fires the event before the theme’s submit logic runs, regardless of which AJAX library or endpoint the theme uses. Built-in 3-second JS dedup prevents double-fire when both this path and the legacy AJAX-listener path would trigger. * Fix: Listing add-to-cart with WooCommerce’s “Redirect to cart page after successful addition” option enabled — the `?add-to-cart=` link redirected to the cart page before any client-side hook could fire, so the event was lost. A new server-side` woocommerce_add_to_cart` action hook now stashes the pending event in session so it emits on the cart page after the redirect. * Fix: Variable products on classic (non-AJAX) single-product pages now emit the chosen variation as `products[0].id` instead of the parent product id. The POST capture path was previously ignoring `variation_id`. * Internal: the new server-side hook is intentionally gated on non-AJAX, non-REST, non-admin contexts so AJAX flows (already covered client-side) don’t double-fire. #### 0.8 * Consent integration overhauled. The legacy “Google Consent Mode granted by default” toggle (emitted a `gtag('consent', 'update', ...)` block) and the per-event envelope` consent_default_grant` toggle have both been removed. A single new “Grant consent by default” toggle now fires DATA Reshape’s native `consent_updated` push at session start — DATA Reshape detects most CMPs and Google Consent Mode v2 on its own, so this toggle defaults to OFF. * Tax fields (`tax_included`, `tax_percent`) are now omitted entirely from product, coupon, and shipping payloads when WooCommerce tax is disabled (previously emitted as `tax_included: false`). * Settings tabs renamed for clarity: “Browser events” “Events”, “Server-side events”“ API Events”. The API Events tab is reserved for admin-recorded events (e.g. phone- call orders) and historical customer/order backfill — not a CAPI-style server- side mirror of browser events. * Settings also reachable under Marketing DATA Reshape (shortcut to the canonical WooCommerce Settings DATA Reshape page). * Field labels simplified: “Server-side API endpoint” / “Server-side API key” “ API endpoint” / “API key”. * Internal: narrative inline comments moved to CLAUDE.md; no functional impact. #### 0.7 * Hard cutover from `window.dataLayer` to DATA Reshape’s `window.reshape` API. Event names updated to the new spec (product_viewed, product_added_to_cart, cart_viewed, checkout_started, checkout_completed, etc.). * Mid-funnel checkout events on legacy checkout: billing_address_added, shipping_detail_added, payment_method_selected. * “Grant consent by default” and “Track checkout steps” toggles added. * Identity emission tightened — `user` object sent only when logged in or in checkout with confirmed contact data. * Variations carry parent_* fields; products emit categories[], stock status, type, created_at, image, gallery. * Pricing decoupled from coupons — `price` / `price_base` are the buyer-visible regular / sale prices; coupons land in dedicated `coupons[]` arrays. * New filters: `drswc_event_payload`, `drswc_product_payload`, `drswc_user_payload`,` drswc_consent_payload`. #### 0.6 * PII cache leak fix extended to cart/checkout pages (in addition to thankyou). * HPOS and Cart/Checkout Blocks compatibility declared. #### 0.5 * Fixed PII leak on page-cached thankyou pages (LiteSpeed et al.) — identity now hydrated client-side from cookies. * Removed browser-side SHA256 hashing — DATA Reshape hashes server-side. * On-save tracking endpoint health check plus on-demand re-check button. * wp.org update-available pill in the settings header. * Loader URL tags the installed plugin version (`&wp=`). #### 0.4 * Fresh-install checkbox defaults flipped to off. * Admin warning notice when the plugin is active but not configured. #### 0.3 * AJAX add-to-cart detection works with third-party plugins (QuadLayers etc.) and themes whose buttons don’t expose `data-product_id`. * Removed the in-page dataLayer debug overlay. #### 0.1 * Initial release. ## Meta * Version **1.0.5** * Last updated **3 semanas ago** * Active installations **10+** * WordPress version ** 6.0 or higher ** * Tested up to **7.0.5** * PHP version ** 7.4 or higher ** * Language * [English (US)](https://wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/) * Tag * [WooCommerce Tracking](https://arg.wordpress.org/plugins/tags/woocommerce-tracking/) * [Advanced View](https://arg.wordpress.org/plugins/datalayer-tracking-datareshape-woocommerce/advanced/) ## Ratings No reviews have been submitted yet. [Your review](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/reviews/#new-post) [See all reviews](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/reviews/) ## Contributors * [ Eduard Doloc ](https://profiles.wordpress.org/rwky/) ## Support Got something to say? Need help? [View support forum](https://wordpress.org/support/plugin/datalayer-tracking-datareshape-woocommerce/) ## Donate Would you like to support the advancement of this plugin? [ Donate to this plugin ](https://www.paypal.me/eduardvd)