Yoast SEO

Description

Yoast SEO: the #1 WordPress SEO plugin

Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines. This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced? Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!

As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.

DON’T LET YOUR COMPETITORS WIN

Do you know who your competitors are in your niche? There’s a reason why they are your competitors: they do what you do. And they might even do it better right now. That does not mean you can’t win from them, but it does mean you need all the help to get on top and stay on top! Yoast SEO is here to help you out as we’ve helped millions of people worldwide with their WordPress SEO efforts.

TAKING CARE OF YOUR WORDPRESS SEO

Yoast SEO does everything in its power to please both visitors and search engine spiders. A dedicated team of developers, testers, architects and SEO experts work daily to improve the plugin with every release. Yoast SEO offers:

  • Title and meta description templating for better branding and consistent snippets in the search results.
  • A state-of-the-art Schema implementation helps search engines make sense of your site and increases the chance on those coveted rich results.
  • The most advanced XML Sitemaps functionality at the push of a button.
  • Full control over your site’s breadcrumbs.
  • Automatically set canonical URLs to avoid duplicate content.
  • [Premium] support for our Yoast SEO Premium users.
  • [Premium] the ability to expand Yoast SEO with the News SEO, Video SEO, Local SEO and WooCommerce SEO extensions.

WRITE KILLER CONTENT WITH YOAST SEO

We know content is king, that’s why Yoast SEO is famous for its readability analysis and its SEO analysis. Yoast SEO gives you:

  • The SEO analysis: an invaluable tool to write SEO-friendly texts with the right (focus) keywords in mind.
  • The readability analysis: make sure that you are writing easy-to-digest, engaging content for both visitors and search engines.
  • Our snippet preview that shows you how your post or page will look in the search results. Even on mobile!
  • An FAQ and HowTo block for the WordPress editor so search engines know when you are serving a FAQ page or HowTo guides.
  • [Premium] Social previews to show you how your content will be shown on Twitter and Facebook.
  • [Premium] The Insights tool that shows you what your text focuses on. This way you can keep your article in line with your keyphrases.
  • [Premium] The ability to optimize your article for synonyms and related keyphrases.
  • [Premium] We now recognize different word forms of your keyphrase, like singular and plurals, but also different tenses of verbs (just in English for now). It helps you improve your text in a more natural way.
  • [Premium] Automatic internal linking suggestions: write your article and automatically get suggested posts to link to!

KEEP YOUR SITE IN PERFECT SHAPE

Whether you are a business owner or blogger, a content creator, a developer or an SEO expert: Yoast SEO helps you keep your website in perfect shape. Yoast SEO:

  • Tunes the engine of your website so you can focus on creating great content.
  • Gives you cornerstone content and internal linking features to help you rank for the right keywords with the right pages.
  • Helps you manage your team’s WordPress SEO efforts: with our SEO roles you can give colleagues access to specific sections of the Yoast SEO plugin.
  • Has a bulk editor so you can make large-scale edits to the titles and meta descriptions of your website.
  • Translates your content to structured data where possible to help search engines understand your website.
  • [Premium] Gives you social previews to manage the way your page is shared on social networks like Facebook and Twitter.
  • [Premium] Has a full redirect manager to keep your site healthy by easily redirecting deleted pages and changed URLs.

Premium support

The Yoast team aims to provide regular support for the Yoast SEO plugin on the WordPress.org forums. But please understand that we do prioritize our premium support. This one-on-one email support is available to people who bought Yoast SEO Premium.

Did you know that the Yoast SEO Premium also has several extra features:

  • It gives you the option to have synonyms and related keyphrases.
  • A redirect manager that f.i. helps you prevent 404 Page Not Found errors.
  • Internal linking suggestions while you write.
  • Write more natural with our automatic recognition of word forms
  • Cornerstone content checks to point search engines to your main pages.

The Yoast SEO Premium plugin is well worth your investment!

Our addons to further improve your WordPress SEO

You should also check out these other products by Yoast:

  • Yoast Local SEO to optimize all website that serve a local audience, like certain small businesses, or businesses with multiple locations.
  • Yoast Video SEO to make sure Google understands what your video is about, thus increasing your chances to rank in video results.
  • Yoast News SEO for news publishers who want to improve their visibility and performance in Google News.
  • WooCommerce SEO for all online shops that want to perform better in search engines and on social platforms.

They work with the FREE version of Yoast SEO already, and these premium extensions of course come with support too.

Oh, and don’t forget: our Yoast Academy is for all the business owners, bloggers and everyone else who wants to learn more about optimizing websites, improving their WordPress SEO and taking their online content to the next level.

Bug reports

Bug reports for Yoast SEO are welcomed in our WordPress SEO repository on GitHub. Please note that GitHub is not a support forum, and that issues that aren’t properly qualified as bugs will be closed.

Further Reading

For more info on search engine optimization and WordPress SEO in specific, check out the following:

Screenshots

  • The Yoast SEO plugin general meta box. You'll see this on edit post pages, for posts, pages and custom post types.
  • Example of the SEO analysis functionality.
  • Example of the readability analysis functionality.
  • Overview of site-wide SEO problems and possible improvements.
  • Control over which features you want to use.
  • Easily import SEO data from other SEO plugins like All In One SEO pack, HeadSpace2 SEO and wpSEO.de.

Installation

Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO configuration wizard as explained in the ‘after activation’ step!

INSTALL YOAST SEO FROM WITHIN WORDPRESS

  1. Visit the plugins page within your dashboard and select ‘Add New’;
  2. Search for ‘Yoast SEO’;
  3. Activate Yoast SEO from your Plugins page;
  4. Go to ‘after activation’ below.

INSTALL YOAST SEO MANUALLY

  1. Upload the ‘wordpress-seo’ folder to the /wp-content/plugins/ directory;
  2. Activate the Yoast SEO plugin through the ‘Plugins’ menu in WordPress;
  3. Go to ‘after activation’ below.

AFTER ACTIVATION

  1. You should see (a notice to start) the Yoast SEO configuration wizard;
  2. Go through the configuration wizard and set up the plugin for your site;
  3. You’re done!

FAQ

How do the XML Sitemaps in the Yoast SEO plugin work?

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site isn’t flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content and will include the post types you want search engines to index. Post Types marked as noindex will not appear in the sitemap. Learn more about XML Sitemaps.

How can I add my website to Google Search Console?

It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.

If you want more details steps, please visit our article on our knowledge base.

How do I implement Yoast SEO breadcrumbs?

The steps below are a temporary solution as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We’ve written an article about the importance of breadcrumbs for SEO.

To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

`

<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
yoast_breadcrumb( '

‘,’

‘ );
}
?>
`

Common places where you could place your breadcrumbs are inside your single.php and/or page.php file just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code in header.php at the very end.

In most non-WooTheme themes, this code snippet should not be added to your functions.php file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: [wpseo_breadcrumb]

If you need more details or a step by step guide, read our Implementation guide for Yoast SEO breadcrumbs.

How do I noindex URLS?

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. Read more about how to do this in this guide.

Google shows the wrong description, how do I fix this?

If you’ve crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing another description for your site completely in the search result snippet.

Possible causes could be:
1. wrong description in code
2. Google cache is outdated
3. Search term manipulation
4. Google ignored the meta description

You can read more here on how to solve the issue with the wrong description.

How often is Yoast SEO updated?

Yoast SEO is updated every two weeks. If you want to know why, please read this post on why we release every two weeks!

How do I get support?

As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out or knowledge base at kb.yoast.com.

The plugins you buy at Yoast are called ‘premium plugins’ (even if Premium isn’t in its name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

Read more on how to get support

I have a different question than listed here

Your question has most likely been answered on our knowledge base: kb.yoast.com.

Reviews

setiembre 23, 2020
All my site using Yoast for better SEO. This plugin very easy to use and helpful my site for rank up. In several site, must be deactivated while using generator content plugin.
setiembre 21, 2020
I'm using the free version plugin for more one year ago, on my website. I never did a problem, not even all the updates. No SEO plugin can make the jump to one website at first of SERP, SEO needs a lot of work. Each website makes history in itself: not all SEO plugin can be right for each website, there are always variables of error, even minimal, for the theme using, other plugins, customize child theme functions.php and so. Sometimes I read bad reviews about plugins generally, written in summary and hasty way. Perhaps could be enough to choose the right plugin for your own website, and requires time, and comparisons too, with calm: on WordPress, you are spoiled for choice. No plugin is to be followed to the letter as if it were pure gold. It can help but needs to work. For me Yoast SEO is very useful, it remembers me of errors or potential mistakes about content. XML sitemap tool, open graph Schema implementation, breadcrumbs with the custom title: worth alone the plugin installation. Read analysis helps too, even if I search to reduce keywords in the content when are more 5, 6 even in a long post. I tried another SEO plugin (more of one) in one subdomain I had, made errors in breadcrumbs with duplicate pages. I resolved, fortunately, with 301 redirects by myself. Things that can happen, of course, I always have a lot of respect for developers that give tools, especially free too. I would look good before writing a bad review about it: I preferred to report the issue in the plugin forum, in this way developers could resolve. I find in Yoast SEO high professional improvement, frequently, with the accurate motive each time, even to improve the translation languages for all global users. # I waited until I was sure before to write this review, based on long-term use. Especially now, finally, I have found the right theme for me, and from now on I can just think to improve the content, post by post. Regards -:)
setiembre 17, 2020
I had been for 5 days trying to figure out what was stopping my checkout getaway page to work... I did configure Paypal a trillion times, I started accepting transfer... but nothing was working... as soon as someone was trying to pay... no matter what and how... it was not working... Today, happy day... I thought in dissabling all plugins, and voila! it did work! Checkout pages was working again and customers where able to purchase items in my store again... Dammit!!! Then I thought... ok... this mess was made by a plugin, but which? how? and why? After a lot of investigation... I found the issue... all other plugins didn't made anything... But any time I was activating Yoast SEO my checkout page would stop working... After a trillion times... (I really think Yoast is a plugin to have)... I decided to leave it deactivated... So I have not Yoast SEO anymore... at least not until this issue is repaired... I hope this helps the developers and helps many other shop owners... because the issue doesn't look small and it had been creating big trouble. Al the best Loconoise team
Read all 27.244 reviews

Contributors & Developers

“Yoast SEO” is open source software. The following people have contributed to this plugin.

Contributors

“Yoast SEO” has been translated into 49 locales. Thank you to the translators for their contributions.

Translate “Yoast SEO” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

14.9

Release Date: September 1st, 2020

Yoast SEO 14.9 comes with a new round of improvements, plus a new language-based enhancement: improved keyphrase recognition for Hebrew. Read more about those changes in our release post!

Bugfixes:

  • Fixes a bug where a JavaScript console warning was thrown on category edit pages.
  • Fixes a bug where the page number was not shown in the breadcrumb for paginated series.
  • Fixes a bug where the robots.txt and .htaccess file editor would not work due to get_home_path() not being a writable path. Props to druesome.
  • Fixes a bug where port numbers in the indexable permalinks were missing (when applicable).
  • Fixes a bug where the indexables table would contain incorrect permalinks for posts if the term slug had been changed and the post permalink contains the term slug.
  • Fixes a bug where the indexables table would contain incorrect permalinks for pages if the slug of the parent page had been changed.
  • Fixes a bug where a warning would occur when a query was unsuccessful while indexing post type archives. Props to Sekiphp.
  • Fixes a bug where closing parentheses would always be regarded as sentence endings in RTL languages.
  • Fixes a bug where closing parentheses would always be regarded as sentence endings when followed by an upper-case letter.

Enhancements:

  • Adds an update notification for major and minor releases.
  • Improves the SQL performance by not performing unnecessary update queries when updating a post’s public status.
  • Optimizes performance by preventing regular database queries.
  • Improves keyphrase recognition in Polish by filtering more function words.
  • Improves the feedback string in the Keyphrase in Subheadings assessment by making it more explicit.
  • Improves all keyphrase-based assessments for Hebrew by filtering function words and allowing keyphrases to be recognized in the text when preceded by a prefix (e.g., “כ” or “ל”).
  • We already had a filter available to change the default Schema Article type (wpseo_schema_article_post_types), but it wasn’t called anywhere. Now it is.

Other:

  • Adds the weekly cron schedule to the cron_schedules filter to prevent overwriting the one WordPress adds. Props to peter-webbird.
  • Merges the googlebot and bingbot meta tag values into the robots meta tag value and deprecates the Googlebot_Presenter and Bingbot_Presenter.

14.8.1

Release Date: August 25th, 2020

Bugfixes:

  • Fixes a bug in WordPress itself where script concatenation was causing JavaScript errors, which in turn led to Yoast SEO malfunctioning. This bug was introduced in WordPress 5.5. We’re fixing it by disabling script concatenation entirely.

14.8

Release Date: August 18th, 2020

Get ready for a brand new version of Yoast SEO! In this version you’ll find new Schema functionality, an improved readability analysis for Portuguese & Indonesian, and improved keyword recognition for right-to-left languages. Read more about those changes in our release post!

Enhancements:

  • Adds a Schema section to the metabox and sidebar. This section allows the user to change their Schema settings on posts, pages and custom post types.
  • Adds a new section to the Search Appearance settings. This section allows the user to change their Schema defaults for posts, pages and custom post types.
  • Fixes an inconsistency in the feedback strings that are produced by the keyphrase in SEO title assessment.
  • Improves the accuracy of the following assessments for right-to-left languages: sentence length, keyphrase in introduction, keyphrase distribution, keyphrase density, and keyphrase in meta description.
  • Improves all keyphrase-based assessments for Arabic by filtering function words and by allowing keyphrases to be recognized in a text when preceded by a prefix (e.g., “ل” or “ب”).
  • Adds the following assessments for Indonesian: sentence beginnings, transition words and passive voice.
  • Adds the following assessments for Portuguese: Flesch reading ease and passive voice.
  • Cleans up Schema @type values:
    • If it’s an array with multiple values, only output unique values.
    • If it’s a single value, output it as a string instead of an array.

Bugfixes:

  • Fixes a bug where the Yoast Dashboard widget would trigger an error when other plugins or temporary conditions would make the Yoast API response fail.
  • Fixes a bug where block editor dependencies would be loaded unnecessarily on classic editor, causing issues with NextGEN gallery. Posts with NextGEN galleries that have been broken due to this bug will need to be re-saved.

Other:

  • Sets the minimum WP version to 5.4.
  • Optimizes the logic involved in default filters for our options. This should lead to a very small increase in performance as well as avoiding an edge case where the default filter would be removed.

Earlier versions

For the changelog of earlier versions, please refer to the changelog on yoast.com.